I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that will help you turn your sales into marketing tools for future sales.
In past posts, I’ve encouraged you to follow every sale with a handwritten thank-you note. This thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. By adding one simple line to your thank-you note, you can encourage feedback from your clients and get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts.
The line to add to your thank-you note is this:
If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I’d love to share the photo with clients who are considering my work. You can email the photo to me at email@example.com.
This simple request almost always results in a photo, and often several photos, of the piece. I have found that my customers are not only happy to take the photo, they enjoy showing the piece off and love the thought of helping the artist’s career along. Often, the client will also write a little note to accompany the photo, sharing their feelings about the piece.
You may adapt the photo request to suit each individual situation, based on the relationship you built with the customer.
Now you have photo of the piece in a beautiful setting that you can post to your website, your blog, and your newsletter and place in your portfolio. Future potential buyers will be influenced and encouraged when they see your work in other collectors’ homes. When they buy, you’ll ask them for photos, and the cycle continues.
Don’t be shy about asking – the worst that can happen is the client will ignore the request, but no one is going to be offended that you asked.
By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work.
Have you requested photos from clients in the past? Have those photos helped you make sales? Post your experiences, opinions, and thoughts in the comments below.