Tattooed Ladies
In the past, having one tattoo was rebellious, being almost completely covered was something else, which was true for both men and women. But it probably goes without saying, it would have been even more so for women. Those women that were covered from ankle to wrist could hide it without anyone ever knowing.
Curiosity Museums and Sideshows
In the United States, at the end of the 19th and in the early-to-mid 20th centuries, a popular form of entertainment was curiosity, or dime, museums that became destinations in their own right when visiting places like New York City or Coney Island. There were also sideshows that traveled with circuses, visiting Small Town in the USA.
The Exploitative Nature of 19th Century Freak Shows and the Fabrication of Exotic Backstories
Both types of shows featured “exotic” people that were gawked at by a paying public. The quotations around exotic are, of course, purposeful. These were often people who were exploited by the show’s owner, people who were different, physically or culturally. For each of the individuals, placed in a row on a dais above the audience, elaborate backstories were often fabricated and designed to be as intriguing as possible.
The manufactured backstories of the Tattooed Lady generally seemed to provide a justification as to why she was tattooed. She couldn’t say that she simply liked having her body decorated. Instead, there was often a kind of victimhood, a life-or-death situation, like being a hostage of Native Americans. Towards the end of the 19th century, when conflicts with Indigenous Peoples were still fresh in the public psyche, it was an “us vs. them” mentality that played on the audience’s sympathy.
The Sexualization of Tattooed Women in 19th Century Freak Shows
There was also a sexual element to the Tattooed Lady. First, she often wore revealing outfits. Revealing for the time, that is. This being the waning days of the Victorian era, respectable women were generally covered from wrist to ankle. When Tattooed Lady was at work, she wore short, strappy dresses or bodices and shorts that showed off her legs, arms, and upper chests.
Secondly, a Tattooed Lady was “not like other girls.” She was a woman who, by the nature of her career choice, appeared to live according to her own rules and seemed to have an independence other women didn’t have. Tattoos implied the opposite of what society (of any time period) dictated: obedience, modesty, and chastity. Instead, the Tattooed Lady could be seen as flouting conventional ideas, and that always includes sex.
Without going too deep down the rabbit hole, there were also practical, economic reasons why a woman ended up as a tattooed performer. There were only a few options open to women who needed to earn an income and it was something different from the traditional prescribed route. In many cases, there was a sense of adventure as it allowed her to travel around the country when she might not otherwise have had the chance.
The OG Tattooed Ladies
It would be hard to know who was officially the first Tattooed Lady, but there are two women who vied for the title: Irene Woodward and Nora Hildebrandt.
Irene Woodward
Irene Woodward has the distinction of being the earliest documented Tattooed Lady. As written in Amelia Klem Osterud’s The Tattooed Lady: A History, Woodward was highlighted in The New York Times on March 19, 1882, with the headline “The Tattooed Woman.” The article described her as “bashful about being looked at the way, never having worn the costume in the presence of men before.” She was appropriately, almost modestly, shy being on display. It goes on to include some of her art:
Woodward worked as a Tattooed Lady for over 20 years, touring the United States before going international. In many of the major western European cities, she entertained a range of classes and people from regular museum-goers to royal families. Her likeness was even immortalized in that barometer of celebrity, wax museums. She died at the age of 58 in 1915.
Nora Hildebrandt
Nora Hildebrandt first appeared in newsprint on March 22, 1884 in the New York Clipper, though her promotional booklet (which should be taken with a grain of salt) lists her earliest performance as March 1, 1882. The article in the Clipper writes about her exhibitions in Mexico and that:
For a time, Hildebrandt was in a common-law marriage with Martin Hildebrandt, a well-known tattoo artist who did all her work. It appears she worked mainly out of New York, joining various dime and curiosity museums, with the occasional overseas trip. She died in 1893, at the very young age of 36.
What is interesting about these two women, as Osterud points out, is the way they were treated. Rather than simply bawdy entertainment, they were regarded as “respectable ladies”. As she writes, it made the venue a more welcoming environment, one that was safe and fun for the whole family.
Female Tattoo Artists
Women were not just the sideshow’s arm candy; they were also the tattoo artists. Maud Stevens Wagner was both a Tattooed Lady and tattoo artist and Ruth Weyland had her own shop. Around 1906 Wagner was taught by her husband, which is reminiscent of female artists throughout art history having to be tutored by family members. Also like those earlier artists, Wagner advertised herself using her initials so as to hide her sex. She ended up teaching her daughter how to tattoo as well.
A side note that these two women, inarguably, have the coolest photos around.