In our latest “Ask a Gallery Owner” segment, I address an insightful question from Alison, a dedicated subscriber about showing art online when working with galleries.
Alison’s Question:
“One question I have concerns conflicting opinions I received regarding putting art online. The first gallery owner I talked with in Sonoma, a great gallery, told me that Gallery owners don’t want to see the artist’s work online – that it devalues it. They want to have exclusivity with regard to the opportunity to represent the work in their gallery.
This contrasts with a recent art agent who contacted me saying that they need me to have a website up and running with the art available so that they can share that with galleries that they contact.
I understand that if one gallery is showing some of the art – that we would not show it on a website at the same time.”
My Perspective:
Alison’s question is a common one in our digital age. The role of an artist’s website has become increasingly significant in the art market.
While it’s true that some gallery owners might still adhere to traditional views regarding the online display of art, many enlightened gallery owners see the value in this modern approach. They recognize that online exposure can actually complement their efforts in the gallery. Showcasing an artist’s work on digital platforms does not detract from its value; rather, it amplifies it, drawing additional attention and interest. This broader reach can attract new visitors to the gallery, expanding the audience for both the artist and the gallery. Forward-thinking galleries understand that in today’s interconnected world, online visibility is a powerful tool that can enhance their mission to promote and sell art.
When it comes to exclusivity with galleries, transparency is key. If certain pieces are represented exclusively by a gallery, this can be clearly stated on the website. This maintains respect for gallery partnerships while still leveraging the website’s reach.
Your website can serve dual purposes: it can be an accessible platform for the public and a professional portfolio for gallery submissions. The goal is to create a balance that respects gallery relationships while maximizing the artwork’s exposure and accessibility.
In conclusion, an artist’s website is an invaluable asset in today’s art market. It’s a dynamic space that can adapt to various needs, from showcasing art to forging new connections in the art community.
Leave a Comment!
Share your experiences with showcasing your art online while collaborating with galleries. Your insights and stories are invaluable to our community. Do you have any questions or topics you’d like me to explore in future posts? Please comment below with your thoughts, questions, and any challenges you’ve faced in the digital art world. Your input not only enriches our discussions but also helps me tailor future content to your interests and needs. I look forward to reading your comments and engaging with your perspectives!