First, let’s acknowledge the screen problem that nobody is talking about.
Online, everything gets flattened.
Your $4,000 painting and your $90 print are both represented by the same JPG in someone’s feed. The email you send about an original looks almost identical to the email about a product.
Screens erase hierarchy, which means you have to build in a hierarchy deliberately. You have to present clearly what is most important to you.
The solution isn’t to abandon your online presence. It’s to use it with intention. That means leading with originals in every email and social post.
The second tactic is more fundamental: get your originals in front of people in person. Shows, open studios, exhibitions. Nothing on a screen can replicate what happens when someone stands in front of original art and understands, with their whole body, what they’re looking at.
I talk more about all of this, with practical tips, in episode 257.