by Carolyn Edlund
Press releases are a marketing basic, but there are different types artists can write. Here’s how to create releases for different audiences.
As an artist, creating press releases is an important part of promoting your work. A press release is a written communication that announces something newsworthy about your art to the media. It is an effective way to generate publicity for your work and reach a wider audience. Let’s take a look at how artists can create press releases, and the difference between a press release for the PR wire and a press release for the public and the artist’s audience.
Creating a Press Release for the PR Wire
A press release for the PR wire is designed to reach a wide audience that includes journalists, bloggers, and other media professionals. It is typically longer than a press release for the public and contains more details about the artist’s work. When creating a press release for the PR wire, there are a few things to keep in mind:
Be Clear and Concise
Your press release should be clear and concise, providing all the necessary information without being too lengthy. It should include the who, what, when, where, and why of your art and its significance. Keep in mind that journalists receive many press releases every day, so yours needs to stand out.
Use Strong Headlines and Subheadings
Your headline should grab the reader’s attention and entice them to read further. It should be concise, descriptive, and attention-grabbing. Use subheadings to break up the text and make it easier to read.
Include Quotes
Including quotes from the artist or other experts can add credibility and interest to your press release. Use quotes to highlight the significance of your work and its impact on the art world.
Provide Contact Information
Make sure to include contact information, such as an email address and phone number, so journalists can reach out to you for more information or to arrange an interview.
Creating a Press Release for the Public and the Artist’s Audience
A press release for the public and the artist’s audience is designed to generate interest in your work and drive traffic to your website or social media pages. It is shorter and more focused than a press release for the PR wire and should be written in a less formal tone. When creating a press release for the public and the artist’s audience, there are a few things to keep in mind:
Be Conversational
Your press release should be written in a conversational way, using language that is easy to understand and engaging. Avoid using jargon or technical language that may confuse your audience.
Highlight the Benefits of Your Work
Focus on the benefits of your art and how it can enhance the lives of your audience. Use examples and testimonials to illustrate the impact of your work on the people who have experienced it.
Use Visuals
Include visuals, such as images or videos, to showcase your work and make it more engaging for your audience. Make sure to use high-quality visuals that accurately represent your work.
Provide Links to Your Website and Social Media Pages
Make it easy for your audience to find more information about your work by providing links to your website and social media pages. This will also help drive traffic to your online presence and increase your visibility.
Writing press releases is an important part of promoting your art and reaching a wider audience. When creating one, it is important to consider the audience and tailor the content accordingly. A press release for the PR wire should be clear and concise, using strong headlines and subheadings, and including quotes and contact information. A press release for the public and the artist’s audience should be conversational, highlighting the benefits of your work, using visuals, and providing links to your website and social media pages.
By following these guidelines, you can create effective press releases that generate interest in your work and increase your visibility in the art world.