How do you know which is right? There’s only one way to know which is the right option for you. Test and track them!
In order for you to understand what works best for you, you have to have data and look at that data.
What email format/rhythm/time is optimum for you?
What results in more sales, sign-ups, registrations, click-throughs, or engagement? Start with that and then … this is the clincher … change only one variable in each email test to give you the most accurate results.
If you change too much with each test, you don’t know what the cause of different results was. Changing just one thing (see below) gives you more certainty about your direction.
A side note about split testing. The ideal way to test email marketing is with a split (or A/B) test which involves sending out the same email to two segments of your list simultaneously—with only a single difference between each one.
This is more effort than most of my artist clients want to make, so don’t worry about it. I just want to make sure you know of the option. Roll up your sleeves and get to work because there’s plenty to learn by making a simple change with each email sent.
Here is a list of elements you can alter in each email (and then test!) to optimize your result