Anyone who has sold directly to a collector knows that collectors are buying into you as an artist. They’re not just buying art.
[ James Corwin discusses this and how he thinks of collectors as family in episode 232 of The Art Biz. ]
This is why once someone is ready to buy, your systems have to support that decision without delay.
Relationships and trust take time, but the mechanics of making a purchase should be immediate and obvious. Every unnecessary click plants a seed of doubt. Every missing detail or unanswered question is a chance for someone to close the tab and move on.
Barriers pop up everywhere: on websites, in emails, even on wall labels and QR codes. Your job is to spot those barriers and clear them away.