Your business model is simply how your art generates value for others and, in return, how it generates something for you. Perhaps money, recognition, connection, or all three. You have one whether you designed it or not. The question is whether the one you have is the one you want. That’s what this episode of The Art Biz asks you to consider. The first thing I ask a new private client is: what do you want for your art? What do you want it to do for you? What do you want to happen to it? Once you know what you want, you have a lens. And that lens is exactly what you need for the reset question: if you were starting fresh today, would you build your business the way you’ve built it? Before you can answer that honestly, you need to see clearly what you’ve actually built. Take inventory. Ask yourself:
- How are you reaching people?
- What do people find when they encounter your work?
- What’s holding everything together?
Once you can see it clearly, then you can evaluate. Decide what’s working, what you’d change, what you’d ditch if you could.