I’m absolutely certain about these 4 things when it comes to testing social media.
1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.
Without this foundation in place, social media isn’t as useful. You need to have a place to send people—an online portfolio to show off your art and/or your expertise if you’re a teacher.
2. You can share a post similar to someone else’s and get radically different results.
This is why we read in one place that the best time to post to Instagram is at 7:30 am while another source says 4:30 pm. You have a unique list of followers and have to see for yourself.
3. Your level of enthusiasm will show in what you post.
The greater your commitment, the more attractive you will be to followers. We can smell a half-baked effort from miles away.
If you’re only promoting and we can’t sense the love for your art, your posts will fall flat. That’s a waste of your time and that of your followers.
4. If you don’t test and track your results, you will never know what works for you.
So, let’s get to the testing part.