Executing v. Evaluating
Working IN your art business is execution. Posting to social media, responding to emails, filling out show applications, sending your newsletter. It’s necessary, and it has to happen.
But working ON your business is something different. It’s stepping back to look at the whole picture. Evaluating what’s working, weighing opportunities, asking hard questions about where you’re headed and whether your current path is still right.
Before we work together, most of my artist-clients are almost entirely in execution mode. And without ON time, there’s no filter.
Every new platform, every trend, every idea from another artist pulls at your attention, because you have no compass telling you what actually matters right now.
I also talk about the opposite problem: artists who spend too much time planning and refining, and not enough time executing. A perfect plan that never launches is just a very organized fantasy.